Codes:
| Just by looking at the first screen, what do you think the purpose of the app is? | Did the user click on the About Us page? | What did the user fill out in the profile? | Now that the onboarding is complete, is it clear what the functions of the app are? | Can you please select you ad preferences? | Can you select one of the ads that seem interesting to you? | Let’s say you decide you want to buy it later. Can you return to the main page and add the particular ad to “My Ads”? # of tries? | Perhaps this is an item your friend has been looking for. Can you send it to someone you know please? # of tries | I would now like you to search for an item of your choice. Alright, now please return to the main page. |
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| personalized ad feed where I can see ads I want to see | no | Made an account; entered city, state, age, gender, education, ethnicity, thought income was a bit personal. Right after, pop of of enjoying adlish came up -said he hasnt even used it yet | User tried to click on on boarding not sure if he needed to actually fill out profile (make profile) | took 7 sec | Went to my ads; went to my feed, clicked on square that displayed ad but nothing happened; zoomed in on video - did not click go to button; clicked on the youtube sign, clicked the logo of the ad; 7 tries | clicked on heart; did not go anywhere, 1 try | 1 try | went to three bars at top; then found search buttons, no ads to match profile; searches sneakers |
| looking at ads | no | continued as guest | A way to look at personalized ads for yourself | went to my ads, to search, 30 sec | clicked on box, then go to, 2 tries | 1 try | 1 try “message UI is not nice” | searched jacket - showed up |
| i think its a feed that is for shopping | no | continued as guest - was trying to go go back but did not work | thought the make account screen is where he actually will make account . Did not choose about us page. App should adhere to phone font. yes, but not certain. seems clear | chose travel, electronics, cars, funny, fitness | clicked on square, then clicked like, then clicked see more, then go to; 4 tries | 1 try | 1 try | vitamins- several options came up |
| “Logo is ugly” - purpose of the app is to “look at ads?, i think” | No - got curious about it when I got to create your account screen; clicked it and then clicked back bc lots of text | “what is creators?- just to see what it was - didnt know how to go back; then clicked about. Frustrated about how to go up. Closed the app. The “next” button to create a new account and sign in for existing account = confusing. Colors should differentiate. Continued as guest | yes | Goes to my feed; doesn’t know where to go - 20 seconds. Says done at the bottom - bit confusing. I wish I could see my feed in different views - like a grid; more like a catalog | Cant click on the main box; im not right handed so I cant click all the way to the “go to”. I cant double tap or anything; 1 try | 1 try | 1 try | lipstick; I would like to see which brand product is by; don’t know about price; these should be shown initially; should be more obvious |
| “no one likes ads” - algorithm to help you consolidate all the things your’e into. Maybe connects to to other social media and collects info | no | making account in onboarding is unnecessary; looks like a screen shot and looks ugly; images looks blurry. Did not click on about us. Capitalization is off; continued as guest | not really, still kinda confused. Just started adlish, why pop up? | went to my ads, discover, my feed, then three bars. It should show up immediately ad you sign on | cant find an ad I like; the way youtube video loads looks weird; “this video is private” shows up; tried to click on image, then text; then asked if she should click like. Go to button is nice othewise i would accidentally click; 2 tries | 1 - pop up said “follow other - whats other?” | buttons are too small - giant link is so ugly ; email button is unclear. hyperlink would be nice | return button when typing does not lead to enter; prefer less text |
| to look at ads | no | continue as guest | look at ads, but save them if you interested in getting the product | 1 try | clicking the image; then go to, easy to find but would be easier to click on photo | 1 try | 1 try | searched for glasses; i cant “see more” of caption |
| looks like there is products on it, an online shopping app, customer centered feed | no | filled out all of them | basically personalize ads based on preferences | went to my ads, clicked 3 bars and found ad preferences - a pop up would be nicer | do i have to hit “go to?” - slightly confused - tried clicking on image first | clicked like; 1 try | 1 try | iphone - things related to iphone, but not an iphone |
| a tailored feed of things youre wanting to buy - ads | no | continued as guest | yes | assuming ot bar 3 bar menu on top right; also considered pressing my ads | hard to tell what is intresting because i dont know what the product is; could watch through the vidoe; nut dont want to watch the whole thing and realize its something im not interested; “weiner stampede - hot dog?” No title of product - just says name of video; picture is a little easier; but the description is too long; want to see more about it. Tried to click on image; then pressed go to. Put name of product on main page. Everyone gets sports ads even if they dont select; 2 tries | Hearted it; 1 try. Says follow health and wellness - random recomendations | presses send button; not sure what green icon is (email); 1 try; make buttons easy to press on - bigger | searched socks; disocver and search can be combined |
| not sure what app does; can i buy things? looks like clothes and accessories; dont know why id want this | no; didnt seem important | continue as guest | trying to click onto make an account on onboarding; i understand the ads - dont understand difference between my feed and discover | pop up comes up - i havent used it yet; goes to my ads; maybe dont have the option because continued as guests; clicked on 3 bars - weird that im seeing ad about ketchup and dorritos. Preferences should be first thing; no check boxes indicating that it is a check; not sure why funny ads are there; not sure if i am shopping or entertainment; scrolled down and selected done; preferences should be a pop up before starting; onboarding when getting on app; usually skip intial onboarding; see what app has to offer | some ads are confusing becasue some are vidoes, some pictures, influencer posts; option is ad prefernces that ask about gender (etc shoes); not gravitating to anything; clicked on go to- out of stock; first insticnt to click on image; did not watch any videos becasue not interesting; video seems time consuming -one of them is private - making me not trust app; description is not helpful - doesnt tell me about product | press the heart; and added | press share button; really long link; text looks really band- would not want to send it to anyone | LED ropes; no ads to match profile; LED strip - not getting a lot of what I want |
| picture shows a girl shopping; but says its just for ads; guess that its shopping based ads | no | continue as guest | still a bit confuded; what am i going to do with the ads; not sure why there are videos | pop up? just downloaded it; going to menu and see ad preferences and choose; its updates but ketchup still shows up | not interested really; im on the site but it says page not found; clicked go to button; i was expecting it stay in the app and purchase in the app | a bit confused; liked it; add to my ads- got saved | wasn’t too bad; recognized share button; | looked on top for search; but its on bottom; searched for shoes; takes time to look through - some of the options look random - want to select womens shoes; have to scroll for a while; theres a lot going on for one intem; see more items quicker |
| to choose your ads?? | no ; confused about the make an account screenshot; cannot go back | continued as guest | select intrests in terms of ads and the get personalized feed of products and save those products; 5 sec | added to my ads while going through; was intuitive to press go to; 1 try | 1 try | clicked on heart; did not go anywhere, 1 try | 1 try; maybe the link could be below | scrolled to top; no ads match |
| gathering that this is an app where I can experience targeted ads | thought the make an account onbaording screen is where you make account; no | continued as guest; doesnt make sense to have a pop up asking if they are enoying the app when i havent used it yet - seems irrelavent | i am unsure about how I can get my curated ads - app has feed of running ads and favorite? Is it just a feed of ads? Oringally I thought it was an ad blocker but also brought ads I wanted to see | went to my ads, then went to top 3 bars and found it | 1; clicked on go to - instict was to click on image; went to my feed; I set my preferences however the ads I am getting are not my style; i cannot tell what the item is by looking at the ad; | cliked on heart icon; clikcing on heart but gives me an option to unfollow travel; heart should not take me to menu | small box of diff apps to share to; sync to most recent contacts; I would take facebook out completely; a lot of text; remove things about downloading the app; link with image would be ideal | Searched for picture frames, said no ads to match profile; I feel surpsied because I thought I was opening searching into the internet; does not give me any other suggestions, feels like im at a dead end or im using the app wrong; makes me want leave the app |
| An app that you can use to view ads. The ads would basically be the infinitely scrollable feed | no | Yes, just as I expected | While I'm guest mode, clicking on any of the app icons after pressing the share button only redirects to the app. Other apps usually prompt me to choose who I want to share with | I searched for graphics cards, Nvidia, and OnePlus and got no results |